Sony Alpha 7 IV Mirrorless Camera with 28-70mm Lens
The 7 IV is a versatile hybrid camera, designed to excel at both photography and video.
It delivers high-resolution 33MP stills and records detailed 4K 60p video. This makes it a capable single tool for creators who work across both mediums.
The camera also supports live streaming and real-time sharing, simplifying workflows for content creation and communication.
This full-frame camera is built for creators who need exceptional image quality and color science in real-world shooting conditions.
It combines a high-resolution 33MP sensor with a powerful image processor to deliver detailed stills and cinematic video. Filmmakers will appreciate the ability to record 4K 60p footage with rich color data, while the 7K oversampled 4K provides exceptional clarity. The inclusion of the S-Cinetone color profile simplifies achieving a polished, cinematic look straight out of camera, saving time in post-production.
It is suited for independent filmmakers, documentary shooters, and advanced photographers who require a versatile tool that performs reliably for both high-resolution photography and professional video work.

