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creative specs

Beware of Creative Specs

All manufacturers have tried for many years to paint the perfect picture of their products, even if those were not entirely realistic. But recent moves by Amazon, the maker of the Kindle eBook reader, have shown that sometimes advertising takes incredible creative license.

There is no doubt how incredible the Kindle eBook reader and others like it are. They can hold thousands of books on a single device, reducing a home library that previously took up a large amount of space to the space of an available paperback book. They also have hardware that uses very little battery power, making them long-lasting devices, allowing a great deal of use on a single charge.

Until recently, the Kindle had the most impressive battery life of all of the eBook readers. Was Advertised one month’s usage time on a single battery charge; the device seemed relatively inexhaustible. However, recent competition has led to an update to the advertised specs.

The latest model of the Nook eBook reader by Barnes and Noble design is to steal that title away from the Kindle. It claimed double the Kindle’s capacity with a battery life of up to two months’ reading time on a single charge. The obvious response would be developing a new Kindle model with a more extensive capacity battery built-in. Instead, they chose another tactic. Alter the way that they test the device for usage time. Now they are advertising the same machine, with the same hardware, as having a two-month battery life.

That Amazon has done this is neither surprising, nor is it dishonest. Information is clearly and readily available that details how they came to their figures and that the actual usage time will vary according to usage conditions. In particular, the use of WiFi and 3G will drain the battery quickly.

Other companies may use similar tactics. Unfortunately, when it comes to reporting how good their technological goods are, some companies are more creative than honest. For that reason, and if you want a genuine and honest assessment of how good an item is, it is best to read as many reviews and write-ups about an object as you can. And preferably they should be written by someone other than the manufacturer.

And this will apply mainly to such things as the battery life of any device, including laptops. It may also include the effective range of wireless cards, brightness or readability of a screen, or anything other than personal items.

There are benchmark tests that will give you definitive figures showing you precisely what you can expect from a device when it comes to processor speeds or graphics processor unit performance. These figures can test because they are not subjective, nor do they rely on having half of the device’s features turned off. Everything else should be taken with a pinch of salt to avoid disappointment.

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